Understanding cognitive bias’ is important when designing for the brain and optimizing the user’s experience. However, they can also be used to deceive and manipulate the user. Known as dark UX, these patterns may achieve their short-term goals, but destroy any trust the user had for the product and will…

The last article went over motivation. This article looks at behaviors.

The last post looked at motivation, an important aspect of generating behavior. However, motivation alone isn’t enough to induce a new behavior in most cases.

Fogg’s behavioral model

BJ Fogg, a social scientist, and pioneer of behavioral design, came up with a…

The last article took a look at the Octalysis framework of gamification and its eight core drives that motivate players. This article goes over the basics of motivation as well as looks at other gamification frameworks, specifically Marczewski’s.

Motivation is the driving factor behind a behavior. It is a key…

The last article gave an overview of Player Centered Design gamification framework and this article goes over the Player Persona.

For a successful gamification project, the first step is to know the player. In user-centered, the user persona is used as a fictional representation of the user based on research…

At face value, it may seem to some that gamification is just adding game elements, such as badges and prizes, to non-gaming elements. Gamification is much more than that, as it entails providing the player with motivation and fun.

The user-centered design process consists of analysis, design, evaluation and implementation…

As someone who studied psychology, I’m incredibly interested in the psychology aspects of design. This is actually partially what got me interested in UX to being with. One aspect of psychology is understanding human behavior, which got me interested in learning more about Gamification and Behavioral Design.

I recently started…

This week's post will be the final installment of the Gestalt and design series. It focuses on the law of pragnanz, also known as the ‘law of simplicity’ and ‘law of good figure’

Law of Pragnanz

Visual elements are perceived in the simplest way possible.

When looking at image a…

Kathryncodonnell

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